![]() Not truly understanding how much you will need – which leads you back to #1.The biggest problems I see with emerging designers in the money area are: You need cash flow to get your business going and keep it running. Once you know what styles are selling, you can go right back in to re-order. When it’s time to order some inventory, order small amounts until you really understand which styles are working. When you get it, it’s time to move forward If you hear, “OMG when will this be available? Can I order one now?” then you have a winner on your hands.If you hear, “Wow, how wonderful! Good for you!” that’s a “nice” reaction.Show the samples to the right people and listen for their reaction.Get some samples made to show to potential customers.I’m not worried about that.” In my head I’m thinking “ and you know this how? You have a crystal ball?“ We can’t possibly know what will get the best reaction from our customers, so here’s what you can do. The other day I was on the phone with a startup designer who said, “ I know people are going to love what I make. This is part 1 of the business mistakes list I wish I had back when I started my fashion line.Įmerging Designer Mistake #1: Assuming You Know What Your Customer Wants ![]() I was only 25 when I launched my line and there was so much I didn’t know. Launching a clothing or accessories line can be scary.
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